Bollywood is the world's largest film industry, and its influence on Indian fashion is undeniable. In fact, thanks to globalization, its impact is not just restricted to Indian fashion as it is setting trends worldwide and inspiring major fashion houses from all across the world.
However, in this blog, we will talk about Bollywood’s influence on Indian fashion, particularly women’s ethnic wear. From sarees and lehengas to kurtas and ethnic bottom wear. Bollywood has a lot to do with what we wear in our day-to-day lives.
In the movies made in the initial days of Bollywood, we saw actresses clad in sarees and embroidered kurtis and kurtas. And the styles of these sarees and kurtas inspired the way women dressed up in those days. However, from the 1970s, with movies like Bobby, we saw how actresses began to wear more glamorous and fashionable costumes, heavily inspired by Western culture. This Westernization, again, can be seen in our wardrobes. This is mainly because, in a country like India, Bollywood stars are considered to be the ultimate style icons and their fashion choices are closely followed by their fans.
Not just this, Bollywood films also play a vital role in popularizing new fashion trends and bringing back existing trends in style. For example, the film "Dilwale Dulhania Le Jayenge" popularized the use of lehengas in Indian weddings. And the film "Jab We Met" brought kurtis for womenback in style. And how can we forget how women started wearing minimalistic ethnic wear for women such as long kurtis for women to work after the release of the movie "Piku."
Bollywood has also had an impact on international fashion. In recent years, there has been a growing interest in Indian fashion around the world. This is because of the popularity of Bollywood films only, as they often feature beautiful and stylish costumes. Bollywood stars have also been featured in international fashion magazines and campaigns, further raising the profile of Indian fashion.
The best part about Indian fashion, especially ethnic wear is how things are always in style. For example, even if you bought yourself a black kurti for women back in the early 2000s, chances are high that you can wear it today as well. And even if certain styles do go out of trend, they come back as well. This can be demonstrated by how anarkalis never really go out of style and every once in a while, we see some actress in some movie flaunting them. So do not shy away from investing in ethnic kurta sets just because ethnic co-ord sets are all the rage at the moment, they will surely come back.
Coming to the future of Bollywood fashion, it can be said that it looks bright. With the continued popularity of Bollywood films, it is likely that Indian fashion will continue to gain popularity around the world. So if you see one of your favourite international celebrities wearing embroidered kurtas , do not be surprised at all. And as Indian designers become more creative and innovative, we can expect to see even more exciting and stylish Bollywood fashion in the years to come.
Now, one thing we cannot miss out on is how Bollywood and the B-town girls determine bridal trends. With everything they wear to both reel and real weddings, the Indian wedding industry is making millions every year. And let’s not forget how working with Sanjay Leela Bhansali took Sabyasachi Mukherjee to new heights.
Bollywood films have also made ethnic wear for women more accessible to a wider audience and have helped in reviving interest in traditional Indian clothing. The way we see today’s Gen-Z kids pairing up long kurtas with sneakers and sports shoes is a result of Bollywood’s influence only. The chikan embroidery being back in trend as well is a result of Bollywood only as we often see our favourite celebrities sporting chikan-work embroidered kurtis . In fact, even newcomers like Janhvi and Sara are showing how traditional Indian clothing can be stylish and fashionable, which has led to a resurgence in its popularity.
Now, we would like to throw some light on how Lakshita approaches the trends brought by Bollywood. Here, we believe in creating timeless pieces that do not get affected by the ever-changing landscape of the fashion world. However, we also ensure that if there is a particular fashion trend our customers want us to follow, we never hesitate to incorporate it into our collections.
To sum up, it can be said that the impact of Bollywood on ethnic wear for women has been positive overall. Bollywood films have helped to revive interest in traditional Indian clothing, and have made it more accessible to a wider audience. This has helped to preserve Indian culture and heritage and has also helped to promote diversity and inclusion.