The past week has been quite happening. On 30th March, Dior presented its pre-fall collection in Mumbai with the historic Gateway of India as a backdrop. This unforgettable event which was attended by both Indian and international celebrities was a tribute to Indian artisans and India’s contribution towards luxury fashion. As if this mind-blowing show was not enough, the grand launch of Nita Mukesh Ambani Cultural Centre took place which witnessed one of the most influential celebrities from the west dressing up in Indian ensembles.

Be it Zendaya’s Rahul Mishra Saree or Gigi Hadid’s chikankari saree by Abu Jani Sandeep Khosla, the looks from this event, which again was a celebration of Indian craftsmanship were truly spectacular.

All this made us ponder what an incredible impact ethnic clothes have in the world of fashion. It is true that Indians have long been known for having distinctive attire and styles of dressing. India is a country with many different cultures, religions, ethnic groups, and lifestyles, and all of these characteristics are directly reflected in the way Indians dress in their traditional attire. Although it is also true that Indians are not lagging behind in embracing western and other clothing styles, one thing is for certain: Indians never lose sight of their heritage and respect their traditional ensembles.

A crucial component of any get-together or celebration during the festive season, some of the most loved and popular ethnic clothes worn by Indians include sarees, lehenga-cholis, salwar-kurtas, kurta-pajamas, sharara suits etc.

In this blog, we will specifically discuss how ethnic wear for women is bridging the gap between the modern and the traditional, and why we need to celebrate and tightly hold on to ethnic women's clothing instead of blindly following the trends set by major fashion houses from the west.

Be it ethnic kurta sets from one of your favourite local brands or designer printed kurtas from one of your most-loved designer brands, ethnic wear encapsulates an unmatchable appeal. This is because how even something like an embroidered kurta can carry enchanting details and design and yet look modest and sophisticated.

This is possible only because the artists behind these clothes never lost touch with their roots. Now, this statement does not mean that there have been no advancements when it comes to ethnic wear for women, it only means that the way it has evolved over time is truly remarkable. For instance, heavily embroidered kurtis worn with salwars and shararas may have evolved into short and comfy cotton embroidered kurtis worn with trousers or jeans, but the grace, charm, and a touch of desi-ness are still there. Heavily embroidered anarkalis worn by the courtesans from the Mughal era may not be worn by Indian women on a regular basis, but they have evolved into simple-looking printed anarkali kurtas made from lightweight fabrics that women are wearing while going through their daily activities, be it at work or home. The traditional saree known for its grace may have undergone a lot of transformation but it is still defined as six yards of pure grace. All these examples illustrate just how smoothly ethnic women's clothing has blended with the trends and the requirements of today’s women without letting go of its identity.

And just like ethnic wear for women, our sartorial choices need to change in a similar manner. We are not asking you not to refrain from buying the latest designs your favourite celebrities and influencers are wearing, we just want you to learn about the impact that we are making in the fashion industry and fully embrace our culture and heritage by wearing our clothes. Just make sure your wardrobe is a mix of both, and always remember you are never overdressed in ethnic wear, be it sarees or long kurta sets for women.

With brands like Lakshita that are constantly coming up with styles that combine new trends with traditional elements, maintaining the balance of your wardrobe as mentioned above is not really difficult. Look at our recently launched co-ord sets for women or our range of women’s dresses, you will see what we mean.

We really hope that through this blog we were successful in conveying the strong message of owning and embracing who you are and your cultural identity. You can never go wrong with the timeless appeal of ethnic women's clothes, so the next time you are wondering what to wear, feel free to slip into a kurta or a sharara set. And no matter what you are looking for, an embroidered suit set for a wedding or a stylish kaftan for ladies for a day at the beach, we have got everything. Just take care of yourself and let Lakshita take care of your fashion needs. Let us come together and flaunt our Indianness to the fullest with ethnic wear for women.